I'm a London-based director and producer of broadcast promos and commercials, corporate video, brand content and film. I've created video content for clients such as Arts Council England, TedX, Green Investment Bank, Film4, QVC, The Foreign & Commonwealth Office, Oxford University Press, UK Jewish Film, Swinton Insurance, Clarins, London Fashion Week, and for brands including Skechers, Decleor, Kipling, Radley and Acer through QVC. Currently working as a director/producer for Pukka Films who create award-winning dramas used by global organisations to improve workplaces, work practises and businesses for clients including BP, BT, Metropolitan Police, Ministry of Defence, Enel and Saipem.
My creative approach always condenses down to the same principles - storytelling is null without involving, inspiring and strong narrative. Finding the right unheard perspective, taking the viewer on a rise-and-fall journey they've never been on, and letting the visuals serve story - humans relate through empathy, the magical ingredient to elicit in your audience and in the characters you create. In film, documentary, B2B projects or commercial brand content - ultimately, it's about creating something your viewer will never forget.
Forthcoming projects include the web-series Sweet Grass City Farm, a situational based comedy chronicling the attempts of the team running a city-based farm as they scramble to win a grant for sustainable, bio-dynamic farming operations.
I got my grounding in film from a BA (1st class Hons) film degree from Manchester University and, at 18, studying screenwriting and directing at New York Film Academy, living out in NYC and making short film after short film until they were good enough that I can now look back and not wince! Back home in London, I learned the ropes assisting and working in script development for some of the top production companies London has to offer.
On the sly and on the side, I present talks at film festivals, host a radio show on Shoreditch Radio, write film retrospectives for Kubrick on the Guillotine zine and teach filmmaking to disadvantaged young people in association with Create Arts Charity.